Ellen Kim
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MOCA: Branding


MOCA (Museum of Chinese in America) Branding

Brand Identity, Logo Design, Poster Design

Museum rebranding for MOCA(Museum of chinese in america)

MOCA preserves the history of Chinese descent in the U.S. The goal of this museum is to make Chinese American history more accessible to general public and encourage the Chinese culture. I thought that MOCA branding needs to show the interaction between China and America since the museum is the combination of both countries. So I used two contrary colors and made gradient symbolize China and America.

Silver in Graphis New Talent Annual (Feb 2017)

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